Why Having Just A Logo It’s Not Enough
When it comes to visual branding, a logo is an important piece of your brand identity. It's what people see when they first meet you, and it can help create trust and loyalty in your customers. But having just one or two logos isn't enough—you also need visuals that communicate what makes your business unique and different from other companies in its industry. The key is knowing how to use these icons effectively so that they reinforce each other but also stand out on their own.
A brand is more than a logo.
A brand is more than just a logo. It’s the image that a company projects to its customers, it's the perception of a company in the customer’s mind, and it’s also a promise to deliver on those promises.
The visual identity of a company can be described as how they present themselves visually through imagery, colors and fonts. A brand voice describes how they want people to perceive them through their tone of voice (how they talk) or writing style (e.g., formal vs informal).
Your brand is a promise.
Your brand is a promise.
Your brand is what you say about yourself, and it’s what people say about you. It’s the way that they describe your company or product in their mind, as well as how they talk about it with their friends and family. You can't control how other people perceive you—but you can control how well-known your company is in its own right!
How to communicate your brand.
Your logo is the first thing that people see when they come to your website. It should be the same on every piece of marketing collateral, whether it's an email or a business card or a flyer in their mailbox.
Use your logo in all of these places so that they're consistent and recognizable. If you're using different logos for different purposes, it can be confusing or even offensive—and no one wants that!
Your logo is an important piece of your brand's identity, but it's not the only thing that matters when it comes to visual branding.
Your logo is an important piece of your brand's identity, but it’s not the only thing that matters when it comes to visual branding.
Your brand is more than just a logo. It’s a promise about what you do and who you are as a company or individual.
When you need to design a visual identity for yourself or for clients, we can help with the right branding. We can help you create a new brand identity for an existing company or draw on their existing cultural references.